Content Marketing Manager

Marketing

Positions
1
Close Date
31 Aug 2019
Location
CMD-HQ

Who We Are: CineMassive is an industry leader in providing high-performance, custom-built video wall systems and support. Our hardware and software are designed and developed in-house, giving us the ultimate flexibility to custom tailor solutions to each of our clients’ needs. No matter the application, we deliver a turn-key visualization solution. We’re a trusted solutions-provider for every branch of the US Armed Services, leading research universities, and Fortune 500 companies. 

About the Role: The Content Marketing Manager is responsible for the development and implementation of internal and external communication plansThe main purpose of the position is to establish CineMassive as an expert/thought-leader and premier solutions provider for our key vertical market segments, fostering lead generation and overall brand awareness through engaging and informative content. This individual manages promotional content production from initial concept and strategy to measurement of response and reporting. This includes, but is not limited to, press releases, white papers, case studies, product promotional collateral, website copy, event coordination, and brand development. S(He) is a vital member of the CineMassive Marketing department and works closely with team members 

Our ideal candidate is an excellent communicator, self-starter, and capable of working both independently and in a collaborative team environment. This person has well-rounded professional experience in B2B marketing and feels comfortable with technical writing, brand management, thought leadership, lead generation, collateral developmentand digital marketingS(He) also has a passion for writing, as this position includes a heavy focus on content creation. 

  Core Responsibilities:  

  • Content Creation and Promotion (65%) 

  • Develop marketing communication strategystructure, creation, and distribution.  

  • Develop brand awareness strategy with an emphasis on differentiating CineMassive from industry competition. 

  • Create promotional content including website copy, PDF collateral, white papers, blogs, PowerPoint presentations, infographics, case studies, press releases, webinar content, etc. 

  • Research industry trends and competitive landscape in key industry verticals. 

  • Assist Product Marketing Manager to create and distribute technical documents for both internal and external audiences. 

  • Assist in product launch strategy and execution. 

  • Analyze and report on content marketing performance KPIs 

  • Act as main vendor point-of-contact for production of company collateral and branded materials/merchandise.   

  • Capitalize on prospect and customer engagement opportunities with applicable content as needed. 

  • Public Relations Management (10%) 

  • Develop and execute comprehensive PR strategy. 

  • Increase visibility within industry trade publications and blogs through editorial content and paid advertisement. 

  • Event Management (15%) 

  • Coordinate and attend company hosted events and major industry trade shows. 

  • Social Media Management (10%) 

  • Work with Digital Marketing Manager to optimize social media presence and online reputation through engaging posts and systematic monitoring. 

  • Maintain an active social presence while sustaining a consistent point-of-view and branded-voice. 

 

All applicants are expected to possess the following skills and qualities: 

  • 5+ years’ technical writing experience. 

  • Bachelor’s degree in Marketing, Communications, Journalism or related field. 

  • Significant professional research, copywriting, and content creation experience. 

  • Experience engaging with and understanding complex markets, technology solutions, and wide-range of business models. 

  • Significant experience with SEO, content design, content best practices, and overall content management. 

  • Exceptional verbal, written, and interdepartmental communication skills. 

  • Keen attention to detail with strong problem solving, multi-tasking, and organizational skills. 

  • Proficiency in Adobe Creative Suite is required.   

  • Available to travel around 5% of the time. 

  

Why Work at CineMassive? CineMassive is a small, cohesive group that provides exceptional products for a loyal and diverse client-base. Our team works across a multitude of industries all over the globe. We support professional growth and a comfortable work/life balance. Team members enjoy flexible schedules, ergonomic working stations, telecommuting, and other perks. Our relaxed but inspiring office is nested in Atlanta’s flourishing SweetWater Design District, right across the street from SweetWater Brewery. 

How to Apply:  To apply for the role of Content Marketing Manager at CineMassive submit your resume and cover letter expressing your interest in the role and company. Please note, cover letters are required for application consideration. 

CineMassive is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetics, or any other protected status.